IMPROVE Magazine

Interior · 22 September 2025

Shaping the FUTURE

Once Waste, Now Shaping the Future of Interior Design Sustainability is a big talking point right now, but with so many brands joining in on the conve

Shaping the FUTURE

Once Waste, Now Shaping the Future of Interior Design

Sustainability is a big talking point right now, but with so many brands joining in on the conversation, it can be tricky to spot which ones are truly making a difference. We’re shining a light on our clients who are consciously creating change, transforming what others see as waste into beautiful pieces that can be enjoyed again and again in our homes.

Regenerative Yellow from £28 per 1litre of emulsion YesColours, Anywhere Ca-rPET Herringbone Re-flect bespoke rug with an Anywhere Moor border from £195.00 Alternative Flooring

Plastic Bottles > Beautiful Textures

So far having recycled 5 million plastics bottles, Alternative Flooring’s Anywhere Ca-rPET collections are something to have on your radar. Using recycled post consumer plastic bottles, their innovative, sisal lookalike fibre can be used indoors or outdoors in the form of rugs, runners and fully fitted carpets.

Anywhere Ca-rPET Herringbone Re-set Runner with Herringbone Black Border from £137 Alternative Flooring

Anywhere Ca-rPET Diamond Re-discover from £53 per m2 Alternative Flooring

Anywhere Ca-rPET Diamond Re-discover from £53 per m2 Alternative Flooring

Anywhere Ca-rPET Diamond Re-define, Anywhere Ca-rPET Diamond Re-discover, Anywhere Ca-rPET Diamond Re-create, Anywhere Ca-rPET Diamond Re-imagine all from £53 pr m2 Alternative Flooring

Turning Off-Cuts Into Something New

Naturalmat is no stranger to using sustainable and eco-friendly resources, although their limited edition, closed loop fabric in collaboration with IINOUIIO, is the first of it’s kind in the UK. Production remnants were recycled and transformed to create a completely new fabric (ReNew™), that was then used to make a new product for Naturalmat. The fabric can be chosen for upholstery across any of Naturalmat’s beds, bases and headboards, furthering the brand’s commitment to sustainability and circular design.

The Narrow Halstock bed upholstered in ReNew™ fabric from £2,660 Naturalmat

“Many people refer to the materials we work with as ‘waste’, but to us it’s a valuable raw material, too often limited by our skill and imagination. It has been a joy to work with Naturalmat. This project has been a fabulous example by all concerned of what can be done when the will is committed and authentic.”
– Dr. John Parkinson, Co-Founder of IINOUIIO

And they haven’t stopped there! Naturalmat are also partners with The Cotton Lives On™ Recycling Programme, who are on a mission to collect and recycle old cottons and give them a whole new lease of life. Together they have created a new Naturalmat x Cotton Lives On™ Mattress.

Cotton clothes are collected from consumers alongside offcuts from garment production. These remnants are then recycled into soft, fluffy cotton and denim pads, the perfect filling for their mattresses. The recycled denim pads are then layered together with organic wool and covered with a recycled cotton mattress ticking.

The mattresses are then donated to various charities across the UK that are working to tackle sleep poverty such as Single Homeless Project,
Refuweegee and Shelter. So far they have donated 96 mattresses since they started in 2021, and plan to increase this number every year.

Challenging The Norm

To tackle waste in the paint industry, YesColours launched a fully recyclable pouch looking to make a change for the better. With 55 million litres of paint wasted each year, the pouch sets to cut consumer waste and challenge the amount of paint ending up in landfill each year.

Regenerative Yellow from £28 per 1litre of emulsion YesColours

PURSUE PR

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